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Saturday, February 18, 2012

Sun Life Grepa Financial sets new directions


Saturday, 18 February 2012 00:00
Article from Gold Star Daily News

SUN Life Grepa Financial sets its new directions towards achieving its business objectives for the year and delivering greater value to its customers. The strategies center on building a stronger portfolio of financial solutions, reaching out to more people and improving its operational and service efficiency. To improve its product portfolio, Sun Life Grepa Financial introduces its first investment linked product - Sun Grepa Power Builder. This packaged insurance and investment product can effectively address customers' need for an insurance product with investment component that provides potential upside on returns. Sun Grepa Power Builder offers three fund options to choose from depending on their financial goals and risk appetite.

This new investment - linked product is designed for clients who are willing to invest long term and absorb a certain level of risk in exchange for potential gains. Sun Grepa Power Builder answers the market's clamor for financial security, thus, it is expected to boost the company's sales and revenues," president and CEO Naresh Krishnan said. Growing the business also means enhancing its reach. Through the company's bancassurance tie-up with RCBC, Sun Life Grepa Financial will be able to introduce and offer a wide range of insurance products to the bank's two million-strong customer base through its branch networks. "This will definitely position us to take advantage of the opportunities in the bancassurance sector and record accelerated growth," Naresh said.

The company is also keen on reviewing its operations to ensure that resources complement business requirements. "One of the vital objectives of the new joint venture is augmenting profitability and one way is through establishing operational efficiency," Naresh added. "Sun Life Grepa Financial will continue to invest and grow its multiple business lines and distribution channels and aims to be among the top tier insurers in the Philippines," Naresh said. Sun Life Grepa Financial (formerly Grepalife Financial) is a joint venture between Sun Life Financial and GPL Holdings (a member of the Yuchengco Group of Companies).


Article from Gold Star Daily News